PROJECT 4: STREET ART

I reimagined objects from the street by adding an “artistic touch” in concordance with the interchangeable shoelace concept I invented (Kluma).

These illustrations, which are a form of artwork, were printed on t-shirts, stickers, business cards and posted on social media and website. I developed a unique and expressive style in these different designs to give an better identity to the Kluma brand where consumers were able to learn the visual language associated to the brand.

Achievements: 

1. Created unique visual with limited time.

2. Boost the sales for T-shirts.

*****

PROJECT 4: STREET ART

I reimagined objects from the street by adding an “artistic touch” in concordance with the interchangeable shoelace concept I invented (Kluma).

These illustrations, which are a form of artwork, were printed on t-shirts, stickers, business cards and posted on social media and website. I developed a unique and expressive style in these different designs to give an better identity to the Kluma brand where consumers were able to learn the visual language associated to the brand.

Achievements: 

1. Created unique visual with limited time.

2. Boost the sales for T-shirts.

*****