PROJECT 2: KLUMA

For ecommerce businesses like Kluma, the packaging represents the most direct touch point and connection with a customer. It also happens to be one of the most underused marketing opportunities. I design a “branded packaging experience” that provide additional value for the customer. This unique shoebox was made to be reused as a drawer to stack different shoelace inserts allowing consumers to create and organize their own shoelace assortment.

This cost efficient concept, easy to build and Eco-friendly with no use of glue helped prevent contributions to air, water and land pollution.

Shoe Market Of The Americas (SMOTA) is a markets that showcase the entire spectrum of footwear companies, from high-fashion designer collections to the large branded businesses in all the categories: women’s, men’s, and children’s footwear. I designed and built a booth that provides movement to attract and piques consumer’s curiosity. I wanted to create a different way to sale by designing product that would include display for every order (example: every first order would include a shoe bench with the shoelace insert incorporated into the bench)

Achievements: 

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