PROJECT 7: IKE BEHAR NEW YORK

Ike Behar is a clothing brand of American heritage launched in New York in the 1960s by Cuban-American Isaac Behar. The company needed to rebuild his “old brand” and have a stronger strategy to establishes a direction and priorities for their future business to the new generation of e-customers.

In order to embellish the image of the brand and have a better branded look, I created a sales catalog to enable the company to present their product to the different buyers. I helped sales representative to create new products, group products into a multi-tiered hierarchy, and maintain price lists and product promotions. It was also used to select products for a deal or opportunity. Printed it on a high quality thick paper with glossy coating and spot UV, the book enhances the product to the different professional customers.

Achievements: 

1. Delivered on time a complete designed digital and printable catalogue.
2. Define the final price according to cost and Msrp.
3. Opened new account and boost the sales.

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