PROJECT 3: KLUMA

A chameleon’s mascot to cement the Kluma brand in the target audience's heart. That was what I envisioned to represent Kluma (calumma) a streetwear brand. Kluma, which is a name of chameleons is easy to spell and pronounce in multiples languages.

In order to differentiate it from the vast apparel industry, I created a mascot to help build and strengthen its brand identity. Imagined in different situation and posture the mascot became the brand representative that built emotional connection with the customers, establish a distinct and recognizable personality and engage the audience in conversation.

Achievements: 

1. Create unique illustrations in different situation. Boost online visibility.
2. Amplify the sales.

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